IQ Equity was formed in 2012 by our CEO Mark Davey, stalwart DAM industry veteran with 20+ years of experience and expertise in content marketing, digital strategy, and DAM consultancy.

As a consultancy we have worked with a broad spectrum of clients, from Museums and Heritage to Multinational Retail and FMCG, delivering expert advice and strategy, and guiding our clients to make well-informed software decisions and successfully carry out enterprise-wide transformations.

We have long contributed to the Digital Asset Management and Content Management communities, sharing our knowledge and helping to define best practices and standards across the industry.

We have now condensed our knowledge and experience into a unique product, the Codified DAM Consultant™, a database which utilises extensive industry data to deliver detailed information on vendors and provides the tools necessary to develop an end-to-end DAM Strategy.

IQ Equity was formed in 2012 by our CEO Mark Davey, stalwart DAM industry veteran with 20+ years of experience and expertise in content marketing, digital strategy, and DAM consultancy.

As a consultancy we have worked with a broad spectrum of clients, from Museums and Heritage to Multinational Retail and FMCG, delivering expert advice and strategy, and guiding our clients to make well-informed software decisions and successfully carry out enterprise-wide transformations.

We have long contributed to the Digital Asset Management and Content Management communities, sharing our knowledge and helping to define best practices and standards across the industry.

We have now condensed our knowledge and experience into a unique product, the Codified DAM Consultant™, a database which utilises extensive industry data to deliver detailed information on vendors and provides the tools necessary to develop an end-to-end DAM Strategy.

Brands We Have Worked With

Industries We Work In

  • FMCG

  • Pharmaceutical / Healthcare

  • Manufacturing

  • Engineering

  • Museums and Heritage

  • Tourism

  • Events and Entertainment

  • Publishing

  • Retail

  • Media

  • E-Commerce

  • Financial Services / Banking

  • Food and Beverages

  • Not-for-Profit / Charities

  • Religion

  • Government

Meet the Team

Mark Davey

FOUNDER

Mark has over two decades of experience in the digital transformation industry. He is responsible for the development and execution of the 10 Core Characteristics, a test designed to rate and regulate DAM systems.

James Rourke

DAM SPECIALIST and DATA SCIENTIST

James is an experienced Researcher, Database Manager and Analyst with a demonstrated history of working in the information services industry. Skilled in digital strategy and software evaluation, particularly Digital Asset Management software. Currently developing the Codified DAM Consultant™, working with clients to make intelligent software decisions and studying part time towards MSc Data Science.

Sean Proctor

DIRECTOR OF DAM

With over 20 years experience in the digital media world Sean has worked with Digital Asset Management across various different systems. Employing aspects such as developing metadata schemas and taxonomy for many diverse client requirements, and full super-administration of groups, roles and users. Sean had a leading role in the development of a Product Information Management (PIM) system for multi-channel publishing to feed both static and eCommerce websites (e.g. WordPress, Magento, Drupal), as well as InDesign workflows for streamlining the print production process. He also specialises in front-end Web Development and email marketing campaigns, incorporating his creative and branding skills.

Frédéric Sanuy

STRATEGIC ALLIANCE PARTNER

Fred is a 25 year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). He advises customers, technology project leader on digital strategy, technology business cases, and vendors. He is the owner of ACTIVO Consulting offering a wide range of services to customers (brands, retailers, agencies, corporate). Providing digital solutions strategy from RFP, vendor selection criteria analysis, requirements analysis, metadata and workflows strategies and end-to-end implementation project management.

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